Colour of the Year 2023: Viva Magenta

“It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

“This year’s Color of The Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundary-less shade that is manifesting as a stand-out statement.” – Pantone

Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries. Including fashion, home furnishings, and industrial design. As well as product packaging and graphic design.

Pantone Colour Institute created the Colour of the Year as a representation of popular creative industry colours. Confirming them as the trend setters for all things colour in the industry. The Pantone colour team research and explore influences from around the world. From the entertainment industry to technology, fashion, travel and events, as well as textures and effects. Also, they take into consideration political, economical and environmental issues and stories and what these convey through colour.